HelpAge India launches ‘AdvantAge60’ campaign

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HelpAge India, a NGO working for the cause of senior citizens, launched its new campaign ‘AdvantAge60

‘AdvantAge60: Powering Aspirations’,

It is a campaign that promotes a positive view of aging for elders in India.
The campaign aims to showcase how individuals over 60 can lead active, enabled, and empowered lives, countering ageist stereotypes by highlighting the strength and potential of older people.
Theme: “Powering Aspirations – Active, Enabled & Empowered”.
Launch: Launched on International Day of Older Persons 2025.

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